2. Use Cafés for Cozy Food and Lifestyle Shoots

The café culture in Bangalore is vibrant, and a lot of places are Instagram-coded (as per the GenZ slang!)  Cafés provide a warm and cosy setting, ideal for food photography, casual lifestyle shoots, or even a day-in-the-life content piece. Many cafes are designed with unique interiors that include elements like vintage lighting, natural wooden furniture, or minimalistic décor, making them ideal backdrops for shooting social media content or brand collaborations.

For content creators aiming to capture the modern, fast-paced side of Bangalore, rooftop bars and high-rise terraces are perfect. These locations are great for shooting night scenes, luxury fashion, or even music videos. From a stunning view of the Bangalore skyline to the city lights at dusk, rooftop locations provide a dynamic and sophisticated atmosphere.

Skyline is the perfect vibe and place for food bloggers and lifestyle bloggers to shoot content. 

How to Build a Creative Branding Strategy – Step by Step?

Authentication

A truly original ad offers unique, unexpected, or unconventional elements. It distinguishes itself by breaking away from predictable themes by using fresh concepts or approaches that surprise the audience. This can be done through creative visual storytelling or by avoiding the stereotypical portrayals that flood traditional ads. For instance, Coca-Cola’s “Happiness Factory” stood out by offering a whimsical, imaginative glimpse inside a vending machine, showcasing a refreshingly original concept.

Flexibility

Ads with high flexibility effectively tie a product to multiple contexts or ideas. They showcase how the product can be versatile and cater to different situations. A prime example is Kraft Foods’ Jacobs Krönung coffee commercial, where a man tackles various everyday tasks—like washing dishes or fixing a bed—while a group of women savours their coffee nearby. The ad cleverly connects the product with diverse life scenarios to promote its broad appeal.

Elaboration

This aspect of an ad refers to its ability to add depth or intricate details to a simple concept. A great elaboration transforms basic ideas into something more complex or fascinating. For example, an ad for Ehrmann yoghurt extended the concept of “fruitiness” by showing a woman licking her lips and revealing her tongue as the yogurt flavor (such as a strawberry). Similarly, Wrigley’s 5 Gum commercial, which showed a man immersed in small metal balls to simulate the sensation of chewing gum, heightened a simple sensation into a dramatic, elaborate visual.

Synthesis

Synthesis involves combining unrelated concepts to create something new and thought-provoking. Ads scoring high in this area bring together ideas or objects that don’t usually go together. For instance, Wrigley’s ad for Juicy Fruit Squish gum depicted rabbits being fed bananas, berries, and melons, resulting in their teeth growing into shapes resembling the gum’s flavours. This imaginative connection of rabbits and chewing gum created a novel and engaging storyline.

Artistic Value

Ads with strong artistic value captivate audiences through stunning visuals, sounds, or high-quality production. These ads are seen less as promotional content and more as a piece of art. They may use original colour schemes, clever dialogue, or unforgettable music, leaving a lasting impression. For example, Danone’s Fantasia yoghurt ad employed beautiful animation of a woman gliding on a flower petal through a dreamy landscape of yoghurt and fruit, turning the entire ad into an aesthetically pleasing experience rather than a straightforward product pitch.

How to have a “trigger”?

To create a “trigger” that helps attract more clients, you need to position yourself, your brand strategically, and your services to activate potential clients’ interest. 

You, as a business, need to align creative branding with how the human brain processes information to maximize emotional connection and brand recall. This can be directly applied to creative branding strategies, particularly in how brands create their messages to resonate emotionally and instinctively with consumers.

Emotional Triggers Are Your Biggest Leverage 

Brands Like Surf Excel and Tata Tea—use emotional storytelling to connect with their audience. Surf Excel’s “Daag Acche Hain” campaign appeals to parents’ emotions and uses framing stains as symbols of learning and kindness. This taps into values like empathy, which speaks to deeper instincts rather than surface-level functionality (detergent as a cleaning agent)

Standing Out Through Contrast

Contrast is a powerful tool in decision-making, where the brain seeks to identify the most noticeable differences. Brands like Amul and Zomato stand out in saturated markets by making sure that their campaigns contrast sharply with those of their competitors. Amul’s satirical takes on current events and Zomato’s humorous social media strategy exemplify how creative content can capture attention through its uniqueness, and effectively engage the reptilian brain by being memorable.

2. Identify Popular Film Genres

Would you want to incorporate action or comedy in your movies? What are your thoughts on high-energy sequences, stunts, and a protagonist battling against odds, evaluate everything before starting. Some common film genres are:

Action

Action films are built on the foundation of energy, speed, and physical feats in a way to brings thrill to the audience. 

1. Adventure
2. Martial Arts
3. Superhero 
4. Spy/Thriller
5. Disaster

Comedy

The comedy genre aims to provoke laughter and entertain, often using humor to explore human behavior and social commentary.

1. Romantic Comedy
2. Slapstick
3. Dark Comedy
4. Parody/Spoof
5. Satire

 Drama

The drama genre is tapping into human emotion, conflict, and relationships. 

1. Crime Drama
2. Historical Drama
3. Melodrama
4. Political Drama
5. Legal Drama

 Horror

Horror films are designed to elicit fear, tension, and shock. 

1. Psychological Horror
2. Supernatural Horror
3. Slasher
4. Gore/Splatter
5. Monster Horror

 Sci-Fi

Science Fiction explores futuristic or speculative themes, often centered around advanced technology, space exploration, or alternate realities. 

1. Space Opera
2. Cyberpunk
3. Time Travel
4. Post-Apocalyptic
5. Alien Invasion